Cascina La Trinità is a family-owned farm situated in northwestern Italy. An old chapel, built before the 16th century, gives name to the site, Holy Trinity Chapel. Organic certified, the farm grows ancient grains, fruits and vegetables with minimum tillage practices for soil conservation. Products are sold to health-conscious consumers who want to enjoy quality food produced in harmony with the environment.

The selected logomark was inspired by the architecture of the historic chapel that has withstood the passing of time through many generations on the family farm. Combined with a dashing serif typeface consisting of delicate lines and classic strokes, these individually distinct elements create a harmonious pairing of timelessness and elegance.

Branding included a logo, brand collateral and packaging concepts.

Initial sketches explored the balance between tradition and modernity.