Pictured below: research deliverables created to define and frame customer needs and pain points for the Catch My Thrift app.

My UX research process involves asking questions to help define the key objectives, requirements and constraints of a business problem. I have experience in lean, agile UX research methodologies to generate and synthesize actionable findings in 2-week sprints.

Methodologies:
• Audits
• Competitive analysis
• Surveys
• User interviews
• Moderated usability tests

Insights that emerge from design research include:
• understanding mental models of target audience or industry knowledge experts
 • comparing existing environment of available services or products
• discovering opportunity areas
• verifying multiple touch points (experience and/or service mapping)
• identifying gaps or roadblocks to business solution
• proving the value of design solutions to stakeholders in an understandable and familiar format