Velluto Spa is a luxury spa service located in Riyadh, Saudi Arabia.

The selected logomark was inspired by Greco-Roman femininity. Combined with a gold painted texture consisting of delicate lines and classic strokes, these individually distinct elements create a harmonious pairing of timelessness and beauty.

Branding included a logo, print and digital brand collateral, social media and packaging.

Initial sketches explored the balance between elegance and modernity.